Shared and agency SDRs

In a shared model, the SDR works for several clients, or sits inside an agency team that does. You buy the agency's process rather than one person's time. Pricing is usually a retainer or a fee per meeting.

What changes compared with a dedicated rep

• Process comes with it. The agency has sequences, data sources and reporting you do not have to build.
• Less focus on you. A rep splitting time between clients cannot learn your product as deeply as a dedicated one.
• Continuity depends on the agency. The person doing the work may change without notice unless the contract says otherwise.
• You manage less. The agency's own managers run the reps.

How it is priced

Vendor guides put per-meeting pricing at about $150 to $600 per qualified meeting, higher for senior buyers (Revnew). Retainers vary more. Revnew also notes that paying per meeting can reward volume over quality, which is why the meeting definition matters. These are vendors' own figures.

What to check

• Who the named contact is and who does the sending.
• Whether you get a dedicated rep or a pool. One roundup of providers separates dedicated pods with named reps from shared teams, pay-per-meeting and staff-augmentation models, which give less continuity.
• Which tools, data and sending domains are in the price, and who owns them afterwards.
• How a qualified meeting is counted.

Use the questions to ask as a script, and the pricing models guide to compare retainer and per-meeting offers.

Who it suits

Companies that want meetings without managing a rep, can accept shared attention and whose buyer is common enough for a pooled team to reach. If you need deep product knowledge or a named person, consider a part-time SDR.

Back to fractional SDR models. See also fractional SDR vs SDR agency, or browse providers.

FAQ

Is a shared SDR the same as an agency SDR?

Often, yes. Both mean a rep who serves several clients inside an agency's process.

Will my rep work only for me?

Not unless the contract says so. Ask how many clients each rep serves.

Is pay-per-meeting safer?

It protects your cash if few meetings come, but it can encourage volume over fit. A tight meeting definition helps.